I never really intended to study Graphic Design; my plan was to dive into advertising. But on the first day, I found out that the advertising career was cancelled due to a lack of students. Luckily, right next door was the Graphic Design program. I thought, “Why not?” and walked in, and that’s it, that’s how it started.
At first, I didn’t love it, but eventually, I did.
Typography, colour theory, composition, and the art of persuasion through pixels became fascinating to me.
Photoshop and Illustrator transformed into my second language.
I learned how to create images with intention, and that’s when I began to actually like it.
I shifted my focus once again to audiovisual communication, which includes cameras, sound, and light. I chose cinema as my speciality, and I have no regrets about that decision. That’s when I truly fell in love with light.
Light is everything; it has the power to turn a blank face into a compelling story. I immersed myself in photography, videography, and colour correction. That’s where I got my hands dirty and discovered what I really love to do.
Why do I love editing pictures? Because I can do it while listening to music. That’s peace for me: retouching skin, building posters, and playing with curves and hues. Visual design with a soundtrack. Yes, please!
But I’ve always felt that I need something else, something that allows me, not only to take images and create videos, but also to use them strategically.
After finishing my Audiovisual degree, I was able to move to London.
Studied a Master’s in Advertising & Public Relations.
I’ve always known about marketing, but this time, someone taught me how to use it, to see it, and to apply it.
Funnels. Budgets. Audience behaviour. Strategy, strategy, and strategy.
It was what I needed. Structure for my creativity.
I never wanted to “just do photos.”
I wanted to use them for something.
To help brands. To help artists.
To bring ideas to life in a way that makes people stop and say:
“Wait, who made that?”
REIMOND is where creativity meets intention.
It’s where light meets logic.
Where strategy meets vibe
In class, we had to create a business or any kind of idea that we would later promote. I created something called REFRACTION. The idea was simple: explain photography to everybody.
Later, our teacher suggested, “Choose a name that reminds you of something, a vision, a path”
So I picked REIMOND — named after a character from The Gentlemen.
Stylish. Unbothered. Smart. Clean. Professional.
That’s the energy I want this brand to have.
Now, REIMOND offers what my whole career has been leading to:
Photography. Videography. Branding. Strategy.
For artists. For creators. For brands with something bold to say.
You’ve scrolled this far.
You know the story.
Now let’s create something that makes people stop and stare.
From brand identity and digital strategy to content creation and social media setup, we help new digital brands get noticed, trusted, and followed.
Your story, visuals, and voice are built for impact and growth.